Protea Digital Case Study

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Protea is a digital and mobile marketing firm, founded in 2009 in Carrboro, North Carolina, whose strategies and solutions consist of enhancing the online visibility of ecommerce, software, healthcare, finance, education, non-profits and publishing firms, thus helping them grow their revenue up to four times.

Altough Protea offers exceptional and comprehensive web marketing packages that includes expert service and software tools to help companies get the most out of their online marketing efforts, our client met a common roadblock, which is finding potential customers to whom they could present their offers. After discussing several options, the Bant.io team started the process of finding potential customers in the Ecommerce, B2B, Healthcare & Education fields. We also managed to reach 1517 people in charge of the companies or the marketing department of their respective companies.

The Protea campaign generated multiple scheduled calls and meetings with hot leads that were interested in hearing more about their service packages.


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"We initially decided to give bant.io a try to help us generate more conversations and we're so glad we did that. As the CEO, I know how essential lead generation is for any organization, yet it’s not my ideal place to be spending my own time. I will simply say that the results of working with the BANT team have been VERY VERY GOOD!"

stevenkent

Steven Kent - CEO at Protea

Client: Protea Digital

Problem:
Struggle in the prospecting and lead generation process;

Solution:
1517 prospective clients reached;
3 email sequence campaign developed;
2 A/B tests created;

Campaign Results:
51% Open Rate;
23% Response Rate;
24% Conversions to Opportunities;
41 Hot Leads;