Quality Stone Wholesale Case Study

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Quality Stone Wholesale is a construction supply company that specialises in natural and stone cut products. Based in Canada, they’re in the process of developing a more economical shipment route to save both the company and its clients money and resources.

When they approached Bant.io, they provided a detailed brief which explained how Florida and its surrounding states were vital to the company’s growth strategy. They also had a firm idea of their target audience, asking us to contact SMEs that use stone products within the construction industry. This included stonemasons, landscape designers, gardeners and builders.

We responded to the brief with a highly personalized campaign that focused on the geographical areas we’d been provided with and which used tailored language to increase the chances of generating conversions. This was augmented with four A/B tests that led to 32 hot leads from a pool of around 1,200 prospective clients.


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"Because of how specific our target audience is we weren't sure what to expect in terms of campaign results. It turns out that we needn’t have worried. The team at Bant.io were quick to understand what our business is all about and we were impressed with the results that they were able to achieve. We can’t overstate how important these new leads are for the continued growth of our company and we look forward to continuing to grow our business in Florida and beyond."

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Mackenzie Patton - President

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Client: Quality Stone Wholesale

Problem:
Quality Stone Wholesale asked Bant.io for help reaching out to construction companies in Florida and the surrounding states.

Solution:
1213 prospective clients reached;
2 email sequences developed;
4 A/B tests performed.

Campaign Results:
31% Open rate;
48% Response rate;
17% Conversions to Opportunities;
32 Hot Leads.