Roomex is a business travel company that allows users to search, book, manage and pay for all of their business travel bookings in a single place. The company boasts “the largest inventory of business hotels in the world” and acts a little bit like a hotel comparison site but with a specific focus on business travellers.
When they approached Bant.io, they were looking for help expanding into the UK, and so we responded with a highly customized campaign with varied messaging to encompass a range of different target audiences. We were aided by the social proof that Roomex is already trusted by over 1,500 businesses from across the globe.
The pilot campaign was a success, reaching over 2,250 potential clients and generating 47 hot leads via two email sequences and five A/B tests. It also achieved an impressive 91% response rate and paved the way for future campaigns targeting the same geographic area.
"The team at Bant.io is clearly dedicated to the work they do and it shows in the results they deliver. We know that it isn’t easy to do what they do, which is one of the reasons why we were so impressed by the leads that they delivered. Bring on the future!"
Mick Steele - Sales Director
Roomex was looking to connect with more UK based companies for their business travel booking platform.
2256 prospective clients reached;
2 email sequences developed;
5 A/B tests performed.
26% Open rate;
91% Response rate;
6% Conversions to Opportunities;
47 Hot Leads.