Route Fusion Case Study

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RouteFusion is the cheapest, easiest and quickest way to move money around the world. They offer this service by consolidating international payment providers under a single interface, allowing you to easily identify the best way to get your money where it needs to go. They pride themselves on their industry-leading exchange rates and same day payouts.

They approached Bant.io because they needed help streamlining their lead generation process and cutting costs. At the same time, they also wanted to expand their presence in the US market by targeting potential customers from around the region.

After working closely with RouteFusion to make sure that we fully understood the types of companies that they wanted to reach, we developed a plan that ultimately reached over 4,000 potential clients via four email sequences and five A/B tests. We also launched a retargeting campaign that generated a further 16,130 impressions and 128 clicks.


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"We’re very happy with the leads that we received. We’re fortunate enough to offer a service that’s win/win for everyone involved and so it practically sells itself. We just need to reach the right people, and that’s where Bant.io came in. Thanks!"

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Colton Seal - CEO and Founder

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Client: Route Fusion

Problem:
RouteFusion asked Bant.io for help streamlining its lead generation process.

Solution:
4029 prospective clients reached;
4 email sequences developed;
5 A/B tests performed.

Campaign Results:
18% Open rate;
32% Response rate;
14% Conversions to Opportunities;
35 Hot Leads.