Saxons Case Study

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Saxons is an Australian company that provides professional IT services for businesses that want to take advantage of the latest technologies. They specialise in training facilities, IT training solutions and managed IT services.

Providing access to new technologies isn’t enough, which is why Saxons provides an account manager for each of their clients. When they describe themselves as being “passionate about helping clients to achieve success”, they mean it – and they show it through how they act.

When they approached Bant.io, they told us that their main objective was to target the financial sector in Melbourne. We were more than happy to help, and in a short period of time we were able to generate 30 hot leads from around 800 prospective clients – as well as many more fruitful conversations.


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"Working with Bant.io and the team has been a pleasure. They fully understand our vision and did a fantastic job of focusing on the specific people that we wanted to talk to in the Melbourne area. They understand our target audience just as well as we do ourselves, which means they didn’t waste time speaking to the wrong people. In fact, their work was very impressive and we’re super excited about continuing to collaborate in the future."

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Angus Gill - General Manager

Client: Saxons

Problem:
Saxons wanted to start quality conversations with CEOs and MDs from financial and property development companies in the Melbourne area so that they could offer them their IT expertise.

Solution:
826 prospective clients reached;
1 email sequence developed;
2 A/B tests performed.

Campaign Results:
57% Open Rate;
72% Response Rate;
9% Conversions to Opportunities;
30 Hot Leads.