Sense-R Case Study


Sense-R provides bespoke virtual and augmented reality software development, including custom experiences for events, branding, operations, and product demos. This includes full VR and 360-degree video with VR interactions, as well as mobile VR and augmented reality apps such as venue maps with built-in interactions and event filters.

The client wanted to boost their business by reaching out to potential new customers in the United Arab Emirates, the Middle East, Europe and the United States. We worked closely with them to develop three email sequences with highly personalized messaging, which we then augmented with seven A/B tests.

Ultimately, the email campaign reached over 2,800 people and generated a 29% open rate and a 44% response rate, creating 165 hot leads for the company. It was accompanied by a social outreach campaign (generating 70 of the leads) and a retargeting campaign that created nearly 37,000 impressions, 92 clicks and 12 conversions.


"Thank you, thank you, thank you! We were very happy with the initial two months through your Medium plan, which is why we upgraded to the established quarterly plan. We’re looking forward to seeing what our partnership brings in the future."


Judit Chackal - Head Of Marketing


Client: Sense-R

Sense-R was looking to increase its customer portfolio in the UAE, the Middle East, Europe and the US.

2880 prospective clients reached;
3 email sequences developed;
7 A/B tests performed.

Campaign Results:
29% Open rate;
44% Response rate;
29% Conversions to Opportunities;
165 Hot Leads.