Smart Advance Case Study

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Smart Advance is an Australian company that offers smart business loans to small and medium-sized businesses throughout the country. These loans are calculated based on the health of your business and can range from $2,000 to $300,000.

When they approached Bant.io, Smart Advance asked for help expanding throughout Australia. To achieve this, we worked closely with them to develop a range of targeted email messaging which showed recipients how a smart loan from Smart Advance can help them to grow their company. This was also supported by a LinkedIn outreach campaign.

The campaign was able to reach 4,379 potential clients via four email sequences, achieving a 35% response rate and generating 33 hot leads for Smart Advance to follow up with. The retargeting campaign also led to a further 1,495 impressions and 37 clicks.


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"We’re thrilled with the results that Bant.io brought to the table and the leads they’ve generated so far. They exceeded our expectations and if they can keep on bringing in leads and we can keep on converting them, there’s no reason why our company can’t continue to grow exponentially."

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Jóvan Pretorius - Owner

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Client: Smart Advance

Problem:
Smart Advance asked Bant.io for help expanding their presence throughout Australia.

Solution:
4379 prospective clients reached;
4 email sequences developed;
8 A/B tests performed.

Campaign Results:
30% Open rate;
35% Response rate;
14% Conversions to Opportunities;
33 Hot Leads.