Sprout Media Lab Case Study

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Sprout Media Lab is a full service web design and digital marketing agency with offices in Raleigh, North Carolina, and Ormond Beach, Florida. They approached bant.io because they needed a more scalable and sustainable way to build leads across the North Carolina and Florida areas.

Sprout specialises in smart, effective and affordable marketing solutions that are designed to help companies to boost their Google rankings, increase their website traffic and to generate more leads. This meant that they already had a thorough understanding of the basic concepts behind what we do, which allowed us to focus on getting the messaging right and narrowing down the target audience.

While starting with proven strategies we also ran multiple experiments on messaging and data, reaching 4,359 prospective clients and generating 46 hot leads for Sprout Media Lab to date. We augmented this by deploying two different email sequences and four A/B tests, as well as a strategic LinkedIn outreach campaign which generated six opportunities, all of them being based in the target markets.


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"Thanks, Bant.io! We’re very happy with the results that you delivered so far. All of the leads that we’ve followed up with have expressed some serious interest in doing business with us and they’re all in our target markets too. We can’t wait to continue expanding."

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Kenny Doucette - Founder & President

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Client: Sprout Media Lab

Problem:
Sprout Media Lab approached Bant.io because they needed to supplement their sales funnel with leads from North Carolina and Florida.

Solution:
4359 prospective clients reached;
2 email sequences developed;
4 A/B tests performed.

Campaign Results:
25% Open rate;
35% Response rate;
16% Conversions to Opportunities;
46 Hot Leads.