Swantech Energy Solutions Case Study

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Swantech Energy Solutions Ltd. is an Ontario-based provider of environmentally-friendly LED lighting and controls solutions for commercial, industrial, municipal and not-for-profit businesses and organisations. They pride themselves on their ability to provide affordable and environmentally-friendly state of the art energy efficiency programs that require little-to-no maintenance.

When Swantech approached Bant.io, they asked for help boosting their presence throughout Southern Ontario and securing their already strong grip on the market. We responded by helping them to develop a range of bespoke messaging that addressed customer pain points and showed how LED lighting can save money and the environment at the same time, especially in the long term.

This messaging was delivered via four email sequences that were augmented with 5 A/B tests, ultimately reaching over 2,400 potential clients. With a 40% open rate and a whopping 73% response rate, the end result was 31 red hot leads for Swantech Energy Solutions to follow up with.


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"We’re very pleased with the results of our campaign and we can’t wait to keep working with Bant.io into the future and beyond. If these early results are anything to go by, we’ve only just touched the tip of the iceberg. We can’t wait to keep growing with Bant.io and to see what the future brings!"

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Jon Bryan - Chief Efficiency Officer

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Client: Swantech Energy Solutions

Problem:
Ontario-based LED lighting specialist Swantech Energy Solutions needed help expanding its presence in the Canadian market.

Solution:
2422 prospective clients reached;
4 email sequences developed;
5 A/B tests performed.

Campaign Results:
40% Open rate;
73% Response rate;
4% Conversions to Opportunities;
31 Hot Leads.