TeknaByte Case Study

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TeknaByte provides high quality IT consulting and support services that companies can rely on 24/7, 365 days of the year. As an elite managed service provider in Indianapolis and the surrounding counties, they’ve earned a reputation as the go-to IT consulting company in the area.

When they approached Bant.io and asked for help reaching out to companies in the Indiana area, we realised that getting the messaging right would be crucial if we wanted to turn prospects into hot leads and then customers. That’s why we worked closely with them to develop customized messaging and retargeting ads that focussed on how they can help to transform their customers’ IT departments and bring businesses firmly into the 20th century.

The campaign was a big success, generating 41 hot leads from the available pool of prospects and making a positive difference to TeknaByte’s growth. The retargeting campaign also generated over 9,000 impressions, extending the reach of the campaign and helping to further improve its ROI.


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"We’re very happy with the work that Bant.io carried out on our behalf and we’re already seeing the results from it. In particular, brand recognition is on the rise in the areas we work in and more people are coming to us when they’re ready to rethink their IT infrastructure. We couldn’t have done it without Bant.io!"

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Derek Epps - President

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Client: TeknaByte

Problem:
TeknaByte wanted to increase their visibility and to attract more local customers from Indiana ahead of expanding nationwide.

Solution:
4632 prospective clients reached;
2 email sequences developed;
4 A/B tests performed.

Campaign Results:
31% Open rate;
40% Response rate;
15% Conversions to Opportunities;
41 Hot Leads.