The Paragraph Project Case Study

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The Paragraph Project is a marketing agency from Durham, NC, which specialises in helping to take brands to market through concise expression, market research and an engaging brand story. Comprised of a mixture of strategic thinkers, behavioural economists and skilled creatives, they provide a comprehensive service to companies of all sizes and to SMEs in particular.

When they approached Bant.io, they asked us to help them to expand their customer-base in the United States. With a thorough understanding of how their company operates and what makes them tick, we were able to work together to develop a highly targeted campaign with bespoke messaging.

With our two email sequences and our four A/B tests, we were able to generate 48 red hot leads from a pool of 2,514 potential clients. It was also accompanied by a retargeting campaign that generated a further 21,277 impressions, 76 clicks and 2 conversions.


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"Bant.io did a great job! It was clear from the start that they understood our business, and we think that the results that they achieved speak for themselves. Here’s hoping we can work together more closely in the future!"

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Dave Alsobrooks - Partner

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Client: The Paragraph Project

Problem:
The Paragraph Project was looking to generate more qualified leads by targeting SMEs in the United States.

Solution:
2514 prospective clients reached;
2 email sequences developed;
4 A/B tests performed.

Campaign Results:
17% Open rate;
41% Response rate;
28% Conversions to Opportunities;
48 Hot Leads.