The Vertical Collective Case Study

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The Vertical Collective combines 30 years of fashion industry expertise with a new world approach to speed and distribution for both wholesale and direct to consumer brands. Their innovative methodology includes strategic brand positioning, product design, accelerated development, manufacturing, buying and distribution to brands of any size. In the new world of fast fashion, they bring brands and products straight to the consumer with unparalleled speed and quality.

The company approached Bant.io to ask for help expanding their presence in the US, Australia, Japan and Europe. We worked closely with them to develop messaging that emphasised their unique offering and their ability to revolutionise the way that their customers bring products to market. The goal was to ensure that all prospects could understand the true value of the company.

The result was a bespoke strategy which was designed to target fashion and retail companies, customizing the messaging with unique data points about each prospect. The pilot campaign has resulted in 57 hot leads from over 2,000 prospects as well as 24,167 impressions from the initial remarketing campaign.


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"Our extensive experience in the fashion industry means that we can spot a trendsetter from a mile away, and Bant.io is one of those companies. Unlike some of the other companies that we looked at, Bant.io has a track record of success and they did a great job of getting to know our company. Thanks to their strategic approach towards messaging and marketing, the leads we received weren’t just interested – they were ready to get started. The work that they did paid for itself!"

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Katherine Zabloudil
Co-Founder & Co-CEO

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Morgaine McGee
Co-Founder & Co-CEO

Client: The Vertical Collective

Problem:
The Vertical Collective wanted to expand its client base in the US, Australia, Japan and Europe.

Solution:
2029 prospective clients reached;
2 email sequences developed;
7 A/B tests performed.

Campaign Results:
50% Open rate;
39% Response rate;
14% Conversions to Opportunities;
57 Hot Leads.