ThingLink Case Study

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ThingLink is a leading provider of visual media interaction tools which allow brands to attach interactive tags to any image or video on the web, including 360-degree and VR videos. The tagged media can then be shared and embedded on websites, social networking sites and blogs.

The company approached Bant.io because they wanted to enhance their presence across the globe but with a main focus on the US, UK, European and Australian markets. We realised that a big part of the challenge was educating potential customers about how ThingLink’s tags worked and the benefits that they give access to.

We worked together with ThingLink to develop a bespoke strategy that targeted a range of industries including media, marketing, retail and wholesale. This approach resulted in 71 hot loads and over 568,000 impressions and clicks from the retargeting campaign. Ultimately, it helped them to build a number of solid partnerships and to close several successful deals during their pilot campaign.


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"We’re very impressed by the work that Bant.io has carried out and we’re already starting to reap the rewards from the leads that they delivered. Our product is super powerful but not always easy to sell to people. Luckily for us, Bant.io managed to perfect the messaging in such a way that helped prospects to “get” what we have to offer. We’re looking forward to continuing to work together in the coming months!"

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Andrew Beelitz - Growth Operations Director

Client: ThingLink

Problem:
ThingLink wanted to enhance its global presence by promoting its interactive tags for visual media in the US, UK, European and Australian markets.

Solution:
3174 prospective clients reached;
3 email sequences developed;
7 A/B tests performed.

Campaign Results:
50% Open rate;
42% Response rate;
11% Conversions to Opportunities;
71 Hot Leads.