ThreadSol Case Study

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ThreadSol was founded in 2013 and was the first company to bring emerging technologies such as big data, artificial intelligence and mobility to the global apparel industry. Their solution aims to help manufacturers to be more strategic with their use of fabrics, cutting down on overstocking through intelloBuy and minimising wastage with intelloCut. The company has a simple aim: to boost profits by cutting fabric costs.

ThreadSol approached Bant.io to ask for help attracting clients from a variety of regions, with a particular focus on factories and manufacturing companies from the apparel and fashion.

Bant.io approached this challenge by developing a lead generation program that aimed to grow ThreadSol’s profits sustainably while introducing their revolutionary new approach to the businesses that could benefit the most. The campaign generated 27 hot leads from over 2,700 prospects.


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"The Bant.io team showed us how a professional lead generation strategy works and then executed on it to provide us with real results. Our collaboration was both efficient and profitable, and we were impressed by both the quality and the quantity of the leads we received.
All in all, it was a good fit. Both of our companies are designed to help clients to boost profits, and if our customers are as happy with us as we are with Bant.io then we’d be happy. We look forward to working with them again in the future."

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Mahima Bhatnagar - Head of Content

Client: ThreadSol

Problem:
ThreadSol wanted to attract more prospects from the apparel manufacturing industry, targeting a range of different geographic regions including California, India, Colombia, Indonesia and Bangladesh.

Solution:
2218 prospective clients reached;
2 email sequence developed;
4 A/B tests performed.

Campaign Results:
35% Open Rate;
57% Response Rate;
15% Conversions to Opportunities;
43 Hot Leads.