Timparkin Case Study

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Tim Parkin’s Parkin Consulting is all about helping companies to generate up to 3x more leads and sales from their website. They provide professional consulting services to help small business owners to make the most of their time and to maximise their profits.

When they approached Bant.io, they told us that they were particularly keen to reach more business-to-consumer (B2C) companies. We sat down with them to get to know some more about their business before developing a plan of attack for their lead generation campaign.

We quickly discovered that the US market was particularly receptive to our messaging, and so we focused our efforts there whilst simultaneously developing variant email sequences and running A/B tests. The campaign was a big success, generating 30 hot leads and reaching nearly 2,000 potential customers.


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"As lead generation specialists ourselves, we know just how important lead gen can be when it comes to growing a business. Bant.io brought a fresh perspective to our business and helped us to shift from a B2C to a B2B mindset, simultaneously bringing in a huge number of leads for us to follow up with. If our business continues to grow in the coming months, it’ll be thanks to Bant.io and the work they did on our behalf."

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Tim Parkin - President

Client: Timparkin

Problem:
Parkin Consulting wanted to be introduced to B2C companies that they could help with their lead generation and conversion services.

Solution:
1829 prospective clients reached;
2 email sequences developed;
4 A/B tests performed.

Campaign Results:
46% Open rate;
36% Response rate;
10% Conversions to Opportunities;
30 Hot Leads.