Ubico Case Study

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Ubico Labs is a software services company that specializes in the use of AI to create automated sales solutions to support smarter prospecting and better targeting. Based in Montreal, Quebec, they have a particular passion for conversational marketing, conversational sales, sales enablement, machine learning and conversational AI.

They approached Bant.io to ask for help reaching out to companies in the United States, with a particular focus on computer software businesses. The aim was to attract qualified prospects who need help growing their business and augmenting their sales team with new technologies.

We responded with a customized campaign encompassing tailored messaging, four different email sequences and six A/B tests. The result of their first campaign was a total of 69 hot leads from a pool of nearly 3,500 prospective clients. The campaign also has the potential to be developed further in the months and years to come.


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"Bant.io has helped us target various segments in the USA while providing us with useful market information. The leads generated matched the ICP and resulted in great conversation starters for our sales team to follow up on."

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Philippe Kwiatkowski - Co-founder and CEO

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Client: Ubico

Problem:
Ubico asked Bant.io for help attracting qualified prospects for their lead generation efforts.

Solution:
3453 prospective clients reached;
4 email sequences developed;
6 A/B tests performed.

Campaign Results:
43% Open rate;
38% Response rate;
12% Conversions to Opportunities;
69 Hot Leads.