Veracity AI Case Study

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Veracity AI is a specialist data science and artificial intelligence company that looks to find commercial opportunities for artificial intelligence and the explosion in the amount of data that we’re creating. Their innovation centre offers a fast track approach to machine learning and AI development and allows them to create rapid prototypes for the markets that they serve.

Veracity AI was looking for help in order to reach out to more potential customers in the UK and Nordic regions. This allowed us to further narrow down our target audience and to develop a campaign that targeted the specific audience that they were trying to reach out to.

By doing this, we were able to reach 3,340 potential clients via an email sequence that was enhanced by three A/B tests. By combining this with a retargeting campaign, which generated a further 2,400 impressions, we were able to generate 15 hot leads for Veracity AI to follow up with.


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"The leads that Bant has brought in for our company to follow up with have shown a lot of promise and we can’t wait to bring in and convert more leads in the future. So this is how we’re supposed to be doing business!"

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Jerome Perera - CEO

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Client: Veracity AI

Problem:
Veracity AI was looking to attract more customers in the UK and Nordic regions for their professional product development and prototyping services.

Solution:
3340 prospective clients reached;
1 email sequences developed;
3 A/B tests performed.

Campaign Results:
27% Open rate;
3% Response rate;
18% Conversions to Opportunities;
15 Hot Leads.