Viionworld Case Study


Viion specialises in designing learning experiences through innovative technological approaches. By tapping into virtual reality and interactive multiplayer technology, Viion creates rich learning solutions that can “enhance workplace training practices, deepen knowledge acquisition and accelerate time to proficiency”.

When they reached out to, they asked for help expanding their lead generation campaigns and increasing brand awareness in a number of key markets, including the United States, Canada, Europe, Australia and Africa. We responded by developing a custom email marketing campaign that segmented the target audience into different groups.

By tailoring this messaging, we were able to reach almost 3,500 potential clients with the most relevant messaging possible. We did this via three email sequences and five A/B tests, receiving a 56% response rate and generating 58 leads.


Client: Viionworld

Viion approached to ask for help increasing brand awareness and reaching out to potential customers in the US, Canada, Europe, Australia and Africa.

3453 prospective clients reached;
3 email sequences developed;
5 A/B tests performed.

Campaign Results:
33% Open rate;
56% Response rate;
9% Conversions to Opportunities;
58 Hot Leads.