Wantedly HK Case Study

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Wantedly specialises in helping companies and employees to come together with a shared purpose to work together towards common goals in a world “where work meets passion”. They’ve worked with over 18,000 companies and currently rank as Japan’s largest business social networking service, with three million monthly active users.

When they approached Bant.io, they asked for help streamlining their lead generation process to find a more efficient way of generating leads while spending less money on marketing and lead generation as a whole. We responded by developing a campaign that specifically targeted potential customers in Hong Kong while communicating how the company could help with their pain points.

The initial campaign reached just under 2,000 potential clients and generated 91 hot leads, and it was accompanied by a retargeting campaign that picked up a further 58,535 impressions and 56 clicks. On top of that, the company has already requested a separate plan for the Singaporean market, which is already showing significant results.


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"We’re very pleased with the work that Bant.io carried out on our behalf and we’ve already started looking at how we can continue to work more closely together in the future. In fact, our second campaign is already off to a strong start, and we can’t wait to see what we’ll be able to achieve together."

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Tom Chan - Business Development and Sales Lead

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Client: Wantedly HK

Problem:
Wantedly HK asked Bant.io for help streamlining its lead generation process while targeting the Hong Kong market.

Solution:
1958 prospective clients reached;
2 email sequences developed;
4 A/B tests performed.

Campaign Results:
46% Open rate;
51% Response rate;
20% Conversions to Opportunities;
91 Hot Leads.