After we create and setup your account, our marketing ninjas will work on understanding your ideal customers but also where we can find them.
We'll basically look for what do they have in common so then we know where to find the majority. We'll discover what social network are they likely to be on, what linkedin groups are they part of and even if your ideal customers are more likely to use a certain software.
At the prospecting stage, we identify hard-to-find company information and key decision makers that match your ideal customer profile, together with their emails and phone numbers.
For this we use a mix of channels like phone, email, social media, search engines but also our own platform which leverages machine learning algorithms to prioritize leads..
Now that we understand your ideal customer we will create the initial outreach email along with the follow-up messages.
Any follow up message will be stopped if the prospect replies, even if he responds from a different email address. Also, all auto-reply messages are detected and flagged in the system accordingly.
At this point, for the Medium and Established plans we're also setting up your Retargeting Campaign, which ensures that we place your brand in front of any bounced traffic from your website, for up to two months since their first visit. These are basically Ads that we display to the visitors that did not convert.
Once your drip campaign has started, we continue to feed your account with fresh contacts every day, 5 days a week. We also monitor your account daily, to ensure that your campaign runs at optimal parameters.
Also, we constantly run A/B tests on all campaigns, to ensure that you benefit of top open rates, CTR and also relevant reply rates. You'll also get access to an Analytics dashboard, from where you can monitor the campaign progress, in real time.
Within days after you sign up, you will start receiving your first hot leads straight into your inbox. These are replies to the drip campaign, from people interested in your business and many of them expecting your call.
You and your sales team can now focus on converting these hot leads into customers.
Now that you received some very hot leads and are now working on closing these, you'll be pleased to find out that we'll also send you a detailed spreadsheet containing all leads that we were able to track down for you in that month.
These are sent at the end of your billing period so you can further nurture and call them.