b a n t . i o
  • CLIENT:360 Soft Tec
  • INDUSTRY:Information Technology & Services

"Thanks a lot, bant.io! We pride ourselves on the fact that everything we do is inherently measurable, and so it was a pleasure to work with a company that understood where we were coming from. We’re very happy with the results that we received and we look forward to working more closely together moving forward!"

Antone Husbands
Antone Husbands

Director of Business Consultancy

Customer story

360 Soft Tec prides themselves on their tailored approach, which involves developing solutions that are tailored to their clients’ specific needs and future goals. Everything that they do is measurable and fully structured and strategic, a process which “involves significant pre-planning, meticulous execution and continuous monitoring of established KPIs in real-time.”

This meant that there were significant similarities between their approach and what we do here at bant.io, and so the two companies were a match made in heaven. We started by getting to know their business and the types of clients that they serve, and then we responded by developing a series of messages that have been delivered by four different email sequences.

These emails were further enhanced by eight A/B tests to ensure that we were generating the best results possible. Coupled with a retargeting campaign that generated 120,000+ impressions and 322 clicks, bant.io delivered 69 hot leads to 360 Soft Tec.


360 Soft Tec asked bant.io for help generating leads for their bespoke IT solutions, focussing exclusively on the UK market.


  • 6397 prospective clients reached
  • 4 email sequences developed
  • 8 A/B tests performed

Campaign Results

  • 24% Open Rate
  • 17% Response Rate
  • 27% Conversions to Opportunities
  • 69 Hot Leads