Sales and Lead Generation

Measurements

16 Jul Why You Need Measurements

One of the most powerful things about using digital marketing techniques is the fact that almost everything is measurable. It’s a sharp contrast with the old style of marketing which adopted more of a “spray and pray” approach involving exposing as many people as possible...

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GDPR

28 May GDPR is in effect: Now what?

On Friday 25th May 2018, the new General Data Protection Regulation (GDPR) went into effect and marketers around the world found themselves working within a new set of rules. The extensive legislation effectively redefines the way that we store and process data, and it applies...

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