You’ve probably already heard of Slack. The workplace messaging app is already a firm favourite at companies from across the globe, in part because it takes the idea of chat rooms and instant messaging and brings it into a business setting but with a touch...
These days, thanks to the self-publishing revolution and the rise of the internet, it’s easier than ever before for people to publish a book to promote their personal brand. As if that wasn’t enough, freelancers and the gig economy have also helped to change the...
Case studies have been around for years, and they’re a rare example of a type of content that predated blogging and social networking and which was then adapted for the internet era. These days, we’re used to different formats too, from video case studies to...
Corporate away days and teambuilding events are great, right? Employees get a day off work, free food, drink and travel and the chance to hang out with the people that they’re normally too busy working with to actually befriend. Employers get insights into the way...
Historically, the business world has focussed primarily on individual transactions as opposed to relationships. That’s why so much of modern business and marketing is focussed on revenue and returns on investment instead of on more telling metrics like the number of people who become repeat...
We live in an era of nostalgia, which is why vinyls are witnessing a resurgence in popularity and why so many new movies and TV shows are reboots of old ones. Part of it is down to how fast-paced our lives have become, with everyone...
Infographics are like gold dust to marketers, especially if they’re able to create an infographic that touches on a popular topic or tells a story. The advantages to using them are myriad, and it’s not just because they’re a great way to get people talking...
In the call-out culture in which we live in, it’s no surprise that most of us want to be liked by everyone. When you’re well-liked by people, they’re more likely to come to your defence if you put your foot in it and they’re less...
Several years ago, I was at a conference on social media and search engine marketing when I watched a panel that featured some staffers from WebCertain.TV. I won’t go into what the company does though, because the interesting thing is the story that they shared...
In today’s fast-paced world, most of us feel as though we have to put in 110% just to stay on top of our deadlines. It’s rare for us to get even a breather so we can gather our wits before moving on to the next...