The bookish community is like any other online community in that it brings together a group of likeminded people with a shared interest. Because of that, you could argue that the tips we’re going to share are relevant to every community, but the internet’s book...
Marketing and event planning might not seem as though they have much in common to begin with, but as we’ll see from this blog post, they actually have more similarities than you might think. At the most basic level, both disciplines are all about interacting...
In today’s fast-paced world, we’re all flying by the seat of our pants. This means that mistakes aren’t just commonplace – they’re virtually guaranteed. Too many managers and companies try to minimise mistakes without considering the fact that making mistakes is one of the best...
Content marketing is so mainstream these days that far from being innovative, it’s pretty much standard practice, no matter which industry you work in or how big your company is. The question is no longer whether your company takes advantage of digital marketing and social...
You’ve probably already heard of Slack. The workplace messaging app is already a firm favourite at companies from across the globe, in part because it takes the idea of chat rooms and instant messaging and brings it into a business setting but with a touch...
These days, thanks to the self-publishing revolution and the rise of the internet, it’s easier than ever before for people to publish a book to promote their personal brand. As if that wasn’t enough, freelancers and the gig economy have also helped to change the...
Case studies have been around for years, and they’re a rare example of a type of content that predated blogging and social networking and which was then adapted for the internet era. These days, we’re used to different formats too, from video case studies to...
Corporate away days and teambuilding events are great, right? Employees get a day off work, free food, drink and travel and the chance to hang out with the people that they’re normally too busy working with to actually befriend. Employers get insights into the way...
Historically, the business world has focussed primarily on individual transactions as opposed to relationships. That’s why so much of modern business and marketing is focussed on revenue and returns on investment instead of on more telling metrics like the number of people who become repeat...
We live in an era of nostalgia, which is why vinyls are witnessing a resurgence in popularity and why so many new movies and TV shows are reboots of old ones. Part of it is down to how fast-paced our lives have become, with everyone...