Harry Houdini was a genius, a living legend who was infamous in his own lifetime and whose name is still known around the world. Part of the reason for that is that he did such a good job of promoting himself and establishing a legacy,...
It seems like YouTube comes under fire every other day for hosting some sort of content that shouldn’t be on there, whether we’re talking about the infamous Logan Paul suicide forest video or whether we’re talking about the “Momo” videos that have recently swept the...
Companies don’t always get it right. In fact, it seems as though every other day we hear a new story about an employee gone rogue or a bad customer experience that went viral. In this day and age, a single tweet by a member of...
Marketing and dating have a surprising amount in common. For a start, they’ve both been changed by technology, which is why marketers are using CRMs and interacting with people on Snapchat and Instagram and why today’s singles typically turn to dating apps. People turn to dating...
As salespeople and marketers, we’re constantly looking for new ways to get a leg up on the competition. Sometimes that’s as simple as looking at what marketers from a different industry are doing and finding ways to port that to your own industry. At other...
You might have heard about the Streisand effect before. It’s named after pop musician Barbara Streisand, who once threatened legal action because Google Earth showed an aerial view of her house and some websites published the images. Rather than stopping those images from being seen,...
Data, data, data. It often seems as though data is what makes the world go round, probably because it is. That’s why people say that data is the new oil, but unlike oil, we’re only going to continue to create more and more data as...
One of the most common questions that we’re asked by potential clients is how we go about using localisation to increase the relevancy of our messaging in different markets. After all, we work with clients from all over the world, and they’re not always looking...
If you’ve spent any amount of time consuming marketing content then the chances are that you’ve come across Gary Vaynerchuk already, whether that’s in person at an event or whether you’ve discovered a podcast, a video or a social media update. And if you’ve come...
Sales and marketing teams are notoriously performance obsessed, and this tends to lead to us trying out everything we can think of in an attempt to meet our KPIs. It’s called the spaghetti approach, because it relies on throwing everything at the wall and seeing...