One of the most powerful things about using digital marketing techniques is the fact that almost everything is measurable. It’s a sharp contrast with the old style of marketing which adopted more of a “spray and pray” approach involving exposing as many people as possible...
We all know that content creation is one of the most important techniques in the marketing toolkit. It allows us to take customer pain points and to address them in a way which adds value to them whilst simultaneously encouraging them to take some sort...
Working with influencers can be a great way to get your message out, and it can even bypass the need for marketing and sales altogether because you’re effectively outsourcing the job to your army of loyal brand advocates. When someone else takes the time to...
B2C marketers have been talking about community for years now, and perhaps that’s no surprise. Building a community around your brand helps you to create an army of brand advocates who will go out of their way to sing your praises to their peers. For...
When we get nostalgic, it’s usually because we’re thinking of a time when life was a lot simpler. Nowadays, our lives are so fast-paced that it seems as though while our smartphones and computers allow us to be more efficient, we have less and less...
As marketers and as salespeople, we’re used to hearing people talk about adding value to customers’ lives. The idea is that if we can go above and beyond just providing a product or service and actually change the way that people live their lives for...
On December 14th 1957, shortly after being awarded the Nobel Prize in Literature, Albert Camus gave a lecture at Sweden’s University of Uppsala where he talked about the need to create dangerously. In his opening statements, he explained, “Our era forces us to take an...
On Friday 25th May 2018, the new General Data Protection Regulation (GDPR) went into effect and marketers around the world found themselves working within a new set of rules. The extensive legislation effectively redefines the way that we store and process data, and it applies...
If you’ve spent any time learning about and carrying out online marketing then you’ve probably heard how important content creation is. After all, you need to crate original content for your social networking presence and your website if you want to bring people in, and...
Storytelling is powerful. In fact, it’s so powerful that if you think of the most memorable television adverts that you’ve ever seen, the chances are that they used storytelling as a technique to draw you in and to make you feel something. Superbowl ads and...