Product reviews are like gold dust to modern marketers, and with good reason. They provide something known as social proof, a phenomenon by which we trust what other people say about companies and their products more than we tend to trust companies themselves. It’s also...
Webinars aren’t exactly a secret, and the vast majority of marketers are familiar with them at the very least, even if they haven’t ever hosted one of their own. The fact is that many marketers overlook webinars simply because they need a certain level of...
Sales and marketing is all about building connections. After all, it typically takes multiple touchpoints before someone goes from being a stranger to a prospect to a customer, and to do that you have to interact with them multiple times. And it goes without saying...
Moore’s Law isn’t a new concept, but it is just as relevant as ever. Coined by Intel co-founder Gordon Moore back in 1965, it refers to the idea that the number of transistors per square inch on a circuit board doubles every two years. As...
The bookish community is like any other online community in that it brings together a group of likeminded people with a shared interest. Because of that, you could argue that the tips we’re going to share are relevant to every community, but the internet’s book...
Marketing and event planning might not seem as though they have much in common to begin with, but as we’ll see from this blog post, they actually have more similarities than you might think. At the most basic level, both disciplines are all about interacting...
In today’s fast-paced world, we’re all flying by the seat of our pants. This means that mistakes aren’t just commonplace – they’re virtually guaranteed. Too many managers and companies try to minimise mistakes without considering the fact that making mistakes is one of the best...
Content marketing is so mainstream these days that far from being innovative, it’s pretty much standard practice, no matter which industry you work in or how big your company is. The question is no longer whether your company takes advantage of digital marketing and social...
You’ve probably already heard of Slack. The workplace messaging app is already a firm favourite at companies from across the globe, in part because it takes the idea of chat rooms and instant messaging and brings it into a business setting but with a touch...
These days, thanks to the self-publishing revolution and the rise of the internet, it’s easier than ever before for people to publish a book to promote their personal brand. As if that wasn’t enough, freelancers and the gig economy have also helped to change the...