Sales and Lead Generation


16 Jul Why You Need Measurements

One of the most powerful things about using digital marketing techniques is the fact that almost everything is measurable. It’s a sharp contrast with the old style of marketing which adopted more of a “spray and pray” approach involving exposing as many people as possible...

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28 May GDPR is in effect: Now what?

On Friday 25th May 2018, the new General Data Protection Regulation (GDPR) went into effect and marketers around the world found themselves working within a new set of rules. The extensive legislation effectively redefines the way that we store and process data, and it applies...

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