It’s that time again where we take a look at some of the books that have advice to offer for B2B marketers, salespeople, managing directors and more. There are so many books on the market that it can be difficult to choose, but we think...
YAs business professionals, we like to think that we’re in control of the work that we do and the results that we achieve. It’s certainly true that if we give it our best shot, we’re more likely to achieve the results that we’re working towards,...
Today, we’re continuing our series of B2B book reviews by taking a look at Purple Cow by Seth Godin. You may remember that a little while ago, we took a look at Permission Marketing, his groundbreaking release that inspired the modern inbound marketing methodology. If...
You’d be surprised how many of us spend hours and hours creating content and then forget all about it as soon as we’ve posted it. It’s only natural for us as humans and as businessmen and businesswomen to constantly seek out the next thing once...
It’s that time of the week again where we share our thoughts on a book that B2B marketers can benefit from reading. Today, we’re heading over to New York City to take a look at Likeable Social Media by Dave Kerpen. Kerpen is quite the character....
Finding inspiration isn’t always easy. Sometimes it can seem as though inspiration is in short supply and on those occasions, most of us would do anything for the push that we need to get through the latest challenge that life has thrown our way. A little...
Dave Trott is a man who’s made a good living from the fields of advertising and marketing. He’s not just some self-appointed thought leader. He’s walked the walk as a respected influencer and practitioner, so when it was time for us to take a look...
Data is being touted as the new oil and it’s unsurprising. After all, oil is unsustainable and once it’s gone, it’s gone. Data, by contrast, is like the opposite of oil, an ever growing resource that’s changing the way the world runs. Even back in...
Today, we’re continuing our foray into the best books for B2B businesspeople by taking a look at one of the big bestsellers. The New Rules of Marketing and PR is one of those best-practice books that became a bestseller because if you don’t read it,...
Artificial intelligence and machine learning have the potential to revolutionise the way that we live our lives, whether we’re talking about the way that we drive and how our cities are organised or whether we’re talking about the way that we analyse and understand data. This...