It’s that time of year when people have their eyes fixed firmly on the future and the trends that the coming year is set to bring with it. The problem with that is that most years tend to be fairly similar, and so it’s likely...
Now that October has given way to November, it’s time for that inevitable onslaught of seasonal marketing around Thanksgiving and Christmas. Brands love to get involved in seasonal marketing throughout the year because it gives them something a little bit different to work with. A...
Working with charities can be a great way to raise your company’s profile and to foster both traffic and engagement, but it can also go horribly wrong if you don’t know what you’re doing. That’s because consumers can smell insincerity from a mile away, and...
The idea of marginal gains isn’t anything particularly new, but that doesn’t make it any less promising. At its most simple, the idea is that by repeatedly making small improvements, you can make dramatic improvements to your overall performance. It’s a little bit like the...
If you want to be successful with social media marketing then you need to get to know the sites themselves. You need to climb inside the heads of the founders and understand the missions that drive their decisions. With Facebook, for example, it makes it...
Sales and marketing can be a time consuming process, especially for B2B companies with lengthy onboarding processes and high-value products and services. The problem with that is that it can lead to your employees investing huge amounts of time on dead ends, dialling up prospects...
As marketers, salespeople, entrepreneurs and businessmen, we all have to form creative partnerships if we want to develop our businesses. No matter how good we are at what we do, there’s always a point at which we need some help from a specialist. That applies...
Making friends with your prospects will help you to sell to them and to increase the return on investment of your sales and marketing teams. After all, people do business with the people they like, and they’re also more likely to recommend your company to...
We’re all familiar with memes in this day and age, and the chances are that even if you’ve never used one, you see them pretty often. In fact, memes are widespread enough that they no longer need any introduction or explanation. We could sit here...
We’ve all heard a lot about artificial intelligence over the last year or so, but it often feels as though we’re yet to see something tangible which is truly disrupting the industry. The good news is that AI is just getting started, and we’re about...