Whenever there is deep uncertainty in the market, small businesses tend to go into fight or flight. Budget that would otherwise go to initiatives like Marketing (an “extremity”), tend to be redirected to the core and stored as reserve. It’s not a bad idea...
We know that many businesses right now may be experiencing unexpected challenges during this difficult time. Here are some tips on how to navigate your business through COVID-19. Follow reputable and reliable information sources. Stay informed by following credible sources like the World Health Organization (WHO)...
We live in an era of fake news, regardless of where we fall on the political spectrum. Sure, our conversations on the subject have changed a lot over the last few years because of the Trump administration and some of the comments made by the...
Die Hard is one of those movies that has become a popular culture icon, even being selected for preservation in the United States National Film Registry. It also launched the careers of both Alan Rickman and Bruce Willis and made the two of them household...
Product reviews are like gold dust to modern marketers, and with good reason. They provide something known as social proof, a phenomenon by which we trust what other people say about companies and their products more than we tend to trust companies themselves. It’s also...
Webinars aren’t exactly a secret, and the vast majority of marketers are familiar with them at the very least, even if they haven’t ever hosted one of their own. The fact is that many marketers overlook webinars simply because they need a certain level of...
Sales and marketing is all about building connections. After all, it typically takes multiple touchpoints before someone goes from being a stranger to a prospect to a customer, and to do that you have to interact with them multiple times. And it goes without saying...
Moore’s Law isn’t a new concept, but it is just as relevant as ever. Coined by Intel co-founder Gordon Moore back in 1965, it refers to the idea that the number of transistors per square inch on a circuit board doubles every two years. As...
The bookish community is like any other online community in that it brings together a group of likeminded people with a shared interest. Because of that, you could argue that the tips we’re going to share are relevant to every community, but the internet’s book...
Marketing and event planning might not seem as though they have much in common to begin with, but as we’ll see from this blog post, they actually have more similarities than you might think. At the most basic level, both disciplines are all about interacting...