Customer story
Amiranta’s Capexplan is an enterprise-level capital expenditure management software tool which is designed to help you to plan, authorise and track your capital. Fully scalable, it allows companies of all shapes and sizes to allocate capital, create requests and submit them for approval. It allows its customers to track where their money is going and why.
Almiranta asked for help reaching out to potential customers in a range of different markets, spanning North America, Europe and the Asia Pacific region. We were able to use these instructions to define specific target audiences to reach out to, which we did via three email sequences supported by seven A/B tests.
The campaign was a success, allowing us to reach 4,570 potential clients and to achieve a 34% response rate, generating 51 hot leads in the process. These leads were spread out around the different target markets and have gone on to generate interest at a high rate, making it a profitable campaign.
Problem
Almiranta reached out to bant.io to ask for help attracting more customers from Canada, the United States, Europe, Singapore, Australia and New Zealand.
Solution
- 4570 prospective clients reached
- 3 email sequences developed
- 7 A/B tests performed
Campaign Results
- 20% Open Rate
- 34% Response Rate
- 16% Conversions to Opportunities
- 51 Hot Leads