Based in Michigan, USA, Arista Group Consulting provides IT services, consultancy and process automation. Established in 2014, they’ve continued to grow year on year while servicing customers from all over the globe including those in heavy industry, food and beverages, automotive and pharmaceuticals. They also have global development centres in Hyderabad and Mumbai.
When they approached Bant.io, they explained that they were trying to enhance their marketing efforts by bringing in new leads from the United States and Canada. We responded by developing specific messaging for a range of the different industries that the company targets, generating a 27% open rate and a 34% response rate.
The campaign received a 9% conversions to opportunities rate and a total of 20 hot leads. This was enhanced by a retargeting campaign, which picked up 17,604 impressions and 82 clicks, as well as a LinkedIn campaign that resulted in a further two hot leads.
ProblemArista Group Consulting approached Bant.io because they were looking for a scalable solution to lead generation.
- 2873 prospective clients reached
- 2 email sequences developed
- 6 A/B tests performed
- 22% Open Rate
- 34% Response Rate
- 9% Conversions to Opportunities
- 20 Hot Leads