Customer story
Artur'In is a Paris-based turnkey communication platform for small businesses which offers social media, email and content marketing solutions. The company was founded in 2016 by a team of six experienced entrepreneurs who wanted to make digital marketing more accessible to companies that were struggling to stay up-to-date with social networking. The company does this through a mixture of their combined expertise, their advanced technology and the early adoption of new tools.
When they approached bant.io, they had a solid idea of their target audience but needed help taking their existing pipeline and making it more efficient and cost effective. We responded by working closely with the company to develop customized messaging that highlighted the experience that Artur’In has to offer and the results that they’ve achieved with other customers.
The pilot campaign was a resounding success, reaching almost 3,000 prospective clients and generating 53 hot leads for Artur’In. This was augmented with three email sequences and three A/B tests, as well as a retargeting campaign that generated 29,043 impressions and 92 conversions.
Problem
Artur’In is fast growing and they were looking for a trusted third party acquisition to accelerate their lead generation process.
Solution
- 2868 prospective clients reached
- 3 email sequences developed
- 3 A/B tests performed
Campaign Results
- 36% Open Rate
- 41% Response Rate
- 22% Conversions to Opportunities
- 53 Hot Leads