ATOM Mobility provides specialist software that allows people to create their own shared mobility businesses, whether that’s by renting out bicycles, scooters, cars, wheelchairs or any other mobility device. By using their software, ATOM Mobility’s customers can better manage their fleets and ultimately become much more profitable businesses.
Because they’re such a specialist business, it was imperative for us to understand both their business model and their target audience before we even started to think about launching a campaign. This also meant that by the time that we got to creating the advertisements and the campaigns, we already had a solid idea of exactly what we needed to do.
By working closely with ATOM Mobility, we were able to create a successful advertising campaign which targeted just the right people with just the right message. The campaign was able to reach just over 4,000 potential clients and, through its three email sequences, it generated 160 leads for ATOM Mobility to follow up with.
ProblemATOM Mobility was in search of a better way to introduce potential clients to their specialist shared mobility solutions.
- 4112 prospective clients reached
- 3 email sequences developed
- 5 A/B tests performed
- 25% Open Rate
- 52% Response Rate
- 30% Conversions to Opportunities
- 160 Hot Leads