With over two decades of experience in designing and delivering high-end IT systems for large and small organisations, AUP IT focuses on leveraging the existing products and technologies that their customers are using to generate operational cost savings.
AUP IT offers IT specialists as a service to companies that can’t afford (or don’t need) a chief information officer (CIO). They do this because they know that reliable, cost efficient and easy to maintain IT systems can make a huge difference to a business’s bottom line. They also offer a wide range of supplementary services including digitisation, software asset management, Microsoft SharePoint, cloud strategy and other IT-related services.
When they approached us, AUP IT had a clear, well-defined goal: they wanted to reach out to prospects from key Australian cities such as Melbourne, Sydney and Brisbane. We worked closely with them to further narrow that down to prospects from educational and learning institutions, non-profit organizations and printing companies.
The initial campaign was a huge success, generating over 50 hot leads with an 88% response rate. As part of their Medium Plan, we also ran a retargeting campaign that led to a further 23,095 impressions.
ProblemAUP IT wanted to target more quality prospects from educational and learning centres, non-profit organizations and printing companies in the Melbourne, Brisbane and Sydney areas.
- 1048 prospective clients reached
- 2 email sequences developed
- 2 A/B tests performed
- 51% Open Rate
- 88% Response Rate
- 12% Conversions to Opportunities
- 56 Hot Leads