Customer story
Automation Squared is a UK-based technology company that specialises in building and commercialising successful blockchain technology. Examples include using the Internet of Things to create smart cities and their campaign to make the UK a leading software development hub. They work with startups, entrepreneurs, SME owners, FTSE 250 companies, public sector projects and more.
When they approached bant.io, they asked for help generating leads throughout the UK, Canada and the US. With a variety of different potential target audiences, we were able to segment by company size and market and to develop a range of custom messaging to suit each audience member. We also supported our six email sequences with a total of nine A/B tests to ensure the best possible performance.
The campaign was a success, generating a 25% open rate and a 50% response rate and reaching over 7,600 potential clients. We were able to generate 47 hot leads for Automation Squared and to pave the way for them to introduce their innovative company to the people who it can help the most.
Problem
Automation Squared approached bant.io to ask for help generating leads and boosting their presence throughout the UK, Canada and the US.
Solution
- 7626 prospective clients reached
- 6 email sequences developed
- 9 A/B tests performed
Campaign Results
- 25% Open Rate
- 50% Response Rate
- 5% Conversions to Opportunities
- 47 Hot Leads