b a n t . i o
  • CLIENT:Avondale
  • INDUSTRY:Financial Services

bant.io did a good job of taking our message and using clever email marketing to introduce our company to people who might not otherwise have heard of us. We’re very happy with the results and feel that we definitely got value for money!

Kevin Uphill
Kevin Uphill


Customer story

Avondale has been in business for thirty years as an industry-leading mergers and acquisitions strategy consultancy. They’ve worked with entrepreneurs and companies of all shapes and sizes throughout the years, both nationally and internationally, providing a fully integrated service for acquisitions and growth.

When they contacted bant.io, they were looking for help reaching out to potential leads from across the United Kingdom. We responded to that by creating a lead generation campaign that used email marketing to reach out to over 2,300 potential clients via two email sequences. These email sequences were also supported by A/B tests.

Also known as split tests and multivariate tests, these scientific experiments allowed us to further refine the campaign’s performance and to achieve an impressive 58% open rate and 30% response rate. We captured 73 leads for the company to follow up with.


Avondale got their start with bant.io after searching for a successful source of leads and potential clients from the UK.


  • 2331 prospective clients reached
  • 2 email sequences developed
  • 3 A/B tests performed

Campaign Results

  • 58% Open Rate
  • 30% Response Rate
  • 12% Conversions to Opportunities
  • 73 Hot Leads