Bionic is a universal marketing performance specialist that helps its clients to create, deploy and optimise a single, comprehensive campaign across Facebook, Google and other platforms. As such, they knew the value of what we do here at Bant.io, and we also spoke in a similar language when it comes to defining and measuring key performance indicators (KPIs).
This was good news for us because it allowed us to get stuck in and to focus on developing the best campaign possible, starting with understanding their target audience and developing and tweaking our messaging as a result of it. Even once the messaging was finalised and we’d finished work on the designs, we still continued to carry out A/B testing to further refine them for the best results possible.
All of this combined to make the initial campaign a huge success, helped by the fact that Bionic’s track record of success ensures that the company practically sells itself. As a result, we were able to reach 3,189 potential clients with three email sequences, developing 45 leads for Bionic. It was also accompanied by a retargeting campaign that generated 31,470 impressions, 192 clicks and 5 conversions.
Bionic asked Bant.io for help extending their presence in the UK market.
- 3189 prospective clients reached
- 3 email sequences developed
- 4 A/B tests performed
- 37% Open Rate
- 39% Response Rate
- 9% Conversions to Opportunities
- 45 Hot Leads