b a n t . i o
  • CLIENT:Boardroom Ready
  • INDUSTRY:Professional Training & Coaching

"Thanks so much, Bant.io! Together, we’re able to set up a win/win/win situation where everyone benefits. Our clients can progress their careers and live their dreams, we can scale and grow our business and you can do the same without charging us more than you make for us. We look forward to seeing what the future will bring!"

Heather White
Heather White


Customer story

Boardroom Ready aims to help people to boost their careers and to take on their first boardroom role. They do this by helping people to identify where they are now and where they want to be, matching people with commercial boards to help them to gain practical, hands-on experience. They also help people to find their first NED/trustee role through the deployment of a unique online course.

When they approached Bant.io, they explained that they needed help bringing in new leads so that they could expand their customer-base and help even more people to break into the board room. We responded by developing a bespoke campaign that took their messaging and built on it while pushing it out in front of the right people.

This enabled us to contact over 11,500 prospects via four email sequences, which we supported with seven A/B tests. This led to a 34% open rate and a 15% response rate, ultimately allowing us to generate 71 hot leads for Boardroom Ready.


Boardroom Ready reached out to Bant.io because they needed help bringing in new leads.


  • 11538 prospects contacted
  • 4 email sequences developed
  • 7 A/B tests performed

Campaign Results

  • 34% open rate
  • 15% response rate
  • 13% Conversions to Opportunities
  • 71 Hot Leads