Board Studios is a boutique US-based agency that specialises in witty explainer animations for start-ups and larger corporations. They offer hand-drawn whiteboard and motion graphics animations that are delivered faster and at less than half the price of competitors.
Board Studios approached Bant.io to ask for help with two key challenges. The first was to partner up with PR agencies across the United States, while the second was to target marketing agencies and IT companies to help them create their own explainer videos.
With that in mind, the Bant.io team created three optimized email sequences. Within the first three months, by leveraging multiple split tests, the campaign has generated 124 hot leads and the retargeting campaign recorded over 21,000 impressions with 31 clicks. Better still, the results are set to increase even more in the months to come.
ProblemIn order to generate new customers, Board Studios wanted to try a partnership approach in the public relations sector whilst simultaneously trying to connect with targeting marketing agencies and IT companies.
- 3124 prospective clients reached
- 3 email sequences developed
- 6 A/B tests performed
- 51% Open Rate
- 24% Response Rate
- 30% Conversions to Opportunities
- 124 Hot Leads