Campground Social is a specialised Instagram growth platform for startups and small-to-medium-sized businesses. Driven by a client-first philosophy, Campground supports clients who are just starting out and who need a little boost. The goal is to provide entrepreneurs and small business teams with coaching, community and connections, as well as just a service.
We worked closely with Campground Social to identify some of the most promising growth areas for their company, with the fashion and retail niches ranking towards the top of the list. This enabled us to develop more tightly-defined messaging that had the greatest chance of success when it came to building engagement and conversions.
The tailored messaging was a success, netting the client 79 hot leads from a pool of just under 1,400 prospective clients. We also deployed multiple email sequences and A/B tests to further refine the campaign and to improve its results over time.
ProblemCampground Social, which provides Instagram support for bloggers and SMBs, wanted to expand its presence in the United States, Australia and Europe.
- 1382 prospective clients reached
- 2 email sequences developed
- 4 A/B tests performed
- 56% Open Rate
- 35% Response Rate
- 40% Conversions to Opportunities
- 79 Hot Leads