Customer story
Captivate Content is a freelance website content and copyright agency based in Toronto. The service is focused on copywriting and content marketing. It also creates video storytelling through a very smart kinetic text video, helping well established companies and startups gain visibility and leads.
Captivate Content wanted a new, scalable B2B lead generation channel, in order to find new potential clients in the tech and marketing industry and expand their operation even further. During the initial campaign, we contacted over 1400 potential clients on behalf of Captivate Content and tested 2 email sequences that have helped us to heavily optimize the campaign, right from the first month.
Our initial Captivate Content campaign generated a total of 52 hot leads, from 1405 prospective clients reached.
Problem
Seeking to target more prospects from Tech, Marketing, Advertising and Accounting industry
Solution
- 1405 prospective clients reached
- 2 email sequences developed
- 2 A/B tests performed
Campaign Results
- 55% Open Rate
- 25% Response Rate
- 27% Conversions to Opportunities
- 52 Hot Leads