Paris-based C-DESIGN has specialised in creating software for the textile and fashion industry for the last twenty years. With a rich history of creativity and innovation, C-DESIGN aims to provide effective technologies, tools and solutions for everyone involved in the industry.
C-DESIGN approached Bant.io to ask for help introducing their unique PLM tool to the fashion industry in the US, Canada, the UK and Europe. We responded by developing a bespoke strategy that further segmented regions into individual markets such as Spain, Norway and Sweden.
The approach was a success, generating 58 hot leads and over 37,600 impressions and clicks from the retargeting campaign and ultimately bringing in a number of new customers and new prospects. C-DESIGN has immediately started to see the benefits of the campaign in terms of a direct impact on their bottom line.
ProblemC-DESIGN wanted to raise awareness of its unique PLM tool amongst the fashion industry by targeting markets like the US, Canada, the UK and Europe.
- 4411 prospective clients reached
- 4 email sequences developed
- 7 A/B tests performed
- 43% Open Rate
- 25% Response Rate
- 12% Conversions to Opportunities
- 58 Hot Leads