Codarity specialises in providing digital marketing services for ambitious startups and other growing businesses across a range of different industries. They founded their company on their desire to help ethical and social enterprises to succeed and they’re able to disrupt the misleading advertisements and jargon-fuelled gurus who have traditionally made up the majority of the marketing industry.
We quickly realised that Codarity is a company with a difference, and we also understood that they didn’t want to work with just anyone. As a result, we factored that into our strategy and our messaging to make sure that we were only gathering leads which met two criteria: they were making a positive difference in the world and they had a need for Codarity’s services.
This approach was a big success, allowing us to reach a tightly-defined audience of 3,741 potential clients with three email sequences. These were supported by three A/B tests to enhance their performance, allowing us to achieve an open rate of 41% and a 43% response rate. The pilot campaign generated 41 hot leads for the company.
ProblemCodarity asked Bant.io for help generating leads and enhancing their presence on the UK market.
- 3741 prospective clients reached
- 3 email sequences developed
- 3 A/B tests performed
- 41% Open Rate
- 43% Response Rate
- 6% Conversions to Opportunities
- 41 Hot Leads