b a n t . i o
  • CLIENT:Compliance Path
  • INDUSTRY:Information Technology & Services

Great job, bant.io! We’re very happy with the level of service that we’ve received, as well as the quality of leads that we’re now in contact with. It’s provided great value to our business and to our marketing team in particular, leaving us ready to keep on scaling as we push towards the future.

Hugh Devine
Hugh Devine

Director

Customer story

Compliance Path helps its clients to ensure compliance in a complicated global landscape, helping with IT governance and software assurance across the globe. Cloud-first from the get-go, Compliance Path helps companies to ensure that they comply with FDA guidelines and other global regulations, taking the headache away so they can focus on what they do best.

When they reached out to bant.io, they were in the market for a new lead generation provider that could take some of the headache away from their marketing efforts and allow them to better focus on enabling compliance amongst their clients. They asked us to develop a campaign that focussed on their target markets of the UK, the US and Canada.

Through the two bant.io email outreach campaigns, Compliance Path was able to reach 3,417 potential clients and to achieve an impressive 60% open rate along the way. In total, we were able to capture 67 leads through a combination of sources including email, social outreach, retargeting, conversions and pay-per-click.

Problem

Compliance Path asked bant.io for help expanding their presence in the United Kingdom, the United States and Canada.

Solution

  • 3417 prospective clients reached
  • 2 email sequences developed
  • 3 A/B tests performed

Campaign Results

  • 60% Open Rate
  • 25% Response Rate
  • 18% Conversions to Opportunities
  • 67 Hot Leads