Consensus is a software-as-a-service (SaaS) application that accelerates B2B sales by fostering agreement between stakeholders in the buying group. The company’s demo automation tool leads to purchase decisions much faster than traditional sales methods.
Consensus reached out to Bant.io to promote their product so that they could help more sales and marketing teams to meet their quotas. The two companies worked together to develop a strategy that focussed on three main principles: communication, professionalism and dedication.
After the strategy was developed and applied, the results started to pour in. The email campaign generated 64 hot leads, and a number of valuable conversations from over 8,800 prospects and the re-targeting campaign increased the visibility which led to a successful campaign.
Consensus wanted to attract more tech companies from the US and Canada by offering an interactive demo automation platform.
- 8891 prospective clients reached
- 3 email sequences developed
- 5 A/B tests performed
- 40% Open Rate
- 51% Response Rate
- 5% Conversions to Opportunities
- 64 Hot Leads