Customer story
ContentTools is a company that helps customers create incredible content experiences for their customers and employees. They take the time to understand the underlying business objectives, principals and value propositions, to develop interactives that best relay the information their customers wish to present.
Our client wanted to enchance their presence and increase their sales, aiming to expand in the US and find potential clients interested in personalizing content for their customers. They wanted bant.io to target a well defined customer profile, which is B2B software companies, with an established content strategy and interested in personalized content.
The initial campaign we created for ContentTools resulted in 993 ideal customers and 35 hot leads, wanting to engage in further conversations.
Problem
Looking for more interested B2B Companies, with an established content strategy
Solution
- 993 prospective clients reached
- 4 email sequences developed
- 2 A/B tests performed
Campaign Results
- 57% Open Rate
- 23% Response Rate
- 24% Conversions to Opportunities
- 35 Hot Leads