b a n t . i o
  • CLIENT:CrowdProperty Australia
  • INDUSTRY:Financial Services

"Bant.io did a fantastic job of helping us to reach out to new prospects in Australia in the professional financial services sector and property developers and professionals. Bant is a key pillar of our tactical mix for lead generation and has an important part to play in our ongoing expansion in Australia and regionally. We’re excited to see where our partnership takes us in the months and years to come."

Jack Starkey
Jack Starkey

Growth and Operations Specialist

Customer story

CrowdProperty Australia launched in Australia in May 2021. It is a joint venture with CrowdProperty UK — one of the first specialist property marketplace lending companies in the world — and specialises in providing specialist property project finance, and unique investment opportunities.

CrowdProperty is already one of the leading specialist property lenders in the UK, facilitating millions of pounds’ worth of short-term loans to SME property professionals. CrowdProperty Australia was launched to solve the development finance needs of Australia’s neglected small-to-medium residential property. When CrowdProperty Australia reached out to Bant.io, they needed help generating leads for their expansion into the Australian market.

By working alongside CrowdProperty Australia to create a bespoke outreach campaign, Bant.io was able to reach over 15,400 prospects via nine email sequences. This campaign achieved a 49% open rate and a 17% response rate, generating 73 hot leads through email and a further 30 through social media outreach.

Problem

CrowdProperty was looking for a reliable source of leads and potential clients from throughout Australia.

Solution

  • 15432 prospective clients reached
  • 9 email sequences developed
  • 4 A/B tests performed

Campaign Results

  • 49% Open Rate
  • 17% Response Rate
  • 4% Conversions to Opportunities
  • 73 Hot Leads
  • 30 Hot Leads from Social Outreach