Dodo Digital is a specialist team of pay-per-click (PPC) and paid media professionals which tackles both B2B and B2C companies of all shapes and sizes. They work across a range of different ad platforms and are particularly proud of the work that they’ve been doing with eco-friendly and sustainable businesses. They reached out to Bant.io to ask us to support them with that.
As digital marketers ourselves, we know the value of making sure that our campaigns are fully measurable. At the same time, while our teams did have some overlap, we also specialise in very different skills, and so we were able to work together to more accurately identify our target audience and to ensure that our messaging was as relevant to them as possible.
The result was a successful campaign which reached over 4,700 potential clients via three email sequences, which were augmented by 8 A/B tests. By combining strategy with attention-to-detail and a firm grip of the analytics, we were able to generate a 35% open rate and a 22% response rate. The result? 42 leads for Dodo Digital to reach out to.
Dodo Digital reached out to Bant.io because they were looking for a scalable lead generation solution that they could use to grow their business.
- 4729 prospective clients reached
- 3 email sequences developed
- 8 A/B tests performed
- 35% Open Rate
- 22% Response Rate
- 11% Conversions to Opportunities
- 42 Hot Leads