Customer story
Envertis is a global IT consultancy company that prides itself on its ability to transform its clients’ businesses through streamlining and simplification. Services that they offer include cloud-driven analytics, ERP, mobility, and eCommerce, and they provide these across a range of different industry verticals.
When they approached bant.io, Envertis told us that they were looking for a scalable source of leads that would allow them to focus on developing their business in the United Kingdom and Australia. We responded by developing a custom range of messaging to tap into these different target audiences, enhancing our four email sequences with ten A/B tests.
This approach allowed us to increase the relevance of our messaging and to ensure that the campaign was the best it could possibly be. Of the 4,770 prospective clients that we reached, we received a 49% open rate and a 46% response rate, generating a whopping 134 hot leads for the company. We also generated 51,628 impressions and 100 clicks from the retargeting campaign.
Problem
Envertis approached bant.io because they were looking for a more scalable solution to increase their lead flow throughout the UK and Australian markets.
Solution
- 4770 prospective clients reached
- 4 email sequences developed
- 10 A/B tests performed
Campaign Results
- 49% Open Rate
- 46% Response Rate
- 13% Conversions to Opportunities
- 134 Hot Leads