Fairway Consulting is a management consulting company from the UK that aims to give businesses the power to innovate and evolve their offering. They do this by offering business analysis, business intelligence, project direction and IT leadership services.
As well as targeting prospects from a diverse set of industries, Fairway Consulting also wanted to target markets such as London, Surrey and Hampshire where they had an existing physical presence.
We started out by developing two email sequences that focused on specific sectors, reaching over 2,000 prospective clients during the initial campaign. That led to over sixty hot leads and multiple quality conversations, helping Fairway Consulting to grow their business in a controlled, strategic way.
ProblemThe customer wanted to target more prospects primarily from the construction industry but with a secondary focus on non-profits and law firms.
- 6257 prospective clients reached
- 4 email sequences developed
- 9 A/B tests performed
- 47% Open Rate
- 18% Response Rate
- 20% Conversions to Opportunities
- 118 Hot Leads