Customer story
Fenix.ai is a legal document automation service provider that has a particular focus on patent preparation. By using powerful AI to take on much of the grunt work, they’re able to save their clients huge amounts of time, money and resources by simplifying the patent application process and putting the awesome power of artificial intelligence and natural language processing to use.
Fenix.ai heard about Bant.io, Fenix was in the market for a lead generation provider that could help them to reach out to potential customers in the United States, the United Kingdom and Australia. In particular, they were trying to reach legal teams that specialised or were heavily involved with patent applications, because those are the people they can help the most.
We responded by creating a lead generation campaign that mixed custom messaging and targeted imaging that was specifically designed to reflect the audiences that we were trying to reach. This allowed us to reach over 4,000 people via two email sequences and to generate 17 leads for Fenix to follow up with.
Problem
Fenix was looking for a provider to help them to promote their legal document automation services to potential customers from the US, the UK and Australia.
Solution
- 4264 prospective clients reached
- 2 email sequences developed
- 6 A/B tests performed
Campaign Results
- 48% Open Rate
- 24% Response Rate
- 4% Conversions to Opportunities
- 17 Hot Leads