Flow Property Services provides preventive, reactive and corrective programs for both residential and corporate customers. They’re a one-stop-shop for building and cleaning supply products for companies of all shapes and sizes.
Because they already knew who their target audience was, it was easy for us to identify the most relevant prospects. We targeted companies in the architecture and planning sector who worked on projects revolving around property refurbishments, loft conversions and extensions. We specifically sought out architects who worked at these companies and developed a personalised strategy including super-relevant messaging for every prospect.
The results exceeded even our own expectations, with the approach generating 91 hot leads and over 24,500 impressions and clicks from the retargeting campaign. Flow Property Services was ultimately able to build solid partnerships and to close a number of successful deals thanks to the introductions that we helped to make.
ProblemFlow Property Services wanted to reach out to London companies that offered property refurbishment, loft conversion and extension services.
- 1787 prospective clients reached
- 4 email sequences developed
- 6 A/B tests performed
- 31% Open Rate
- 61% Response Rate
- 55% Conversions to Opportunities
- 91 Hot Leads