b a n t . i o
  • CLIENT:Griffin Networks
  • INDUSTRY:Information Technology & Services

"Bant.io was exactly what we needed exactly when we needed it. We’re very happy with the lead generation that they carried out on our behalf, and we’re pleased by how relevant the leads have been. We’re looking forward to notching up our advertising in the future and enjoying the strong results that Bant.io is able to deliver."

John Lloyd
John Lloyd

CEO

Customer story

Griffin Networks provides a full service IT solution to companies in the Washington DC, Northern Virginia, Maryland and South Central PA. In business for over 20 years and proudly female-owned, they offer networking, cabling, phone systems, security cameras, VPNs, recovery, hosting, remote access and more.

When they approached Bant.io, they explained that they needed to establish a steady stream of leads from across the United States, focussing in particular on the markets that they already had a strong presence in. We were able to take this information and to create a campaign that deployed their messages to prospects specifically in those key locations.

By getting the messaging just right and reaching out to the right people with the right message at the right time, we were able to reach out to over 12,500 potential clients via four email sequences. Key metrics included a 40% open rate and a 39% acceptance rate through social outreach. In the end, we were able to generate 85 hot leads including six through PPC conversions and 15 leads from Chatbot.

Problem

Griffin Networks wanted to enhance their presence and to increase global sales by targeting every English-speaking country on the planet.

Solution

  • 12.502 prospective clients reached
  • 4 email sequences developed
  • 4 A/B tests performed

Campaign Results

  • 40% Open Rate
  • 8% Response Rate
  • 6% Conversions to Opportunities
  • 85 Hot Leads