We think that the metrics speak for themselves: a 36% open rate and a 23% response rate for a start, not to mention the leads that our sales team is already following up with. It’s too early to tell what effect all this will have on our business in the long run, but it’s certainly a good start and one of the highlights for us of what’s been a difficult year for everyone.
Senior Director of Marketing
HiveIO is a Virtual Desktop Infrastructure (VDI) provider that specialises in simple, affordable and easy-to-use VDI platforms. Deployable in less than an hour, their Hive Fabric software is a one-of-a-kind package that’s fully scalable and fully integrated. Built on swarm theory and supporting virtualisation, storage and desktop software, HiveIO is trusted by thousands of users from all over the world.
With such a complex product offering, it was essential for HiveIO to find a provider that understood how they can help their clients. bant.io was more than able to fulfil this role, creating a campaign that was designed to reach the companies that HiveIO was best-placed to help. We also developed different messaging strands to target different subsections within the audience.
This approach was a big success, enabling us to tap into a pool of nearly 12,300 potential clients. By tweaking the messaging, running three email sequences and supporting it all with eight A/B tests, we were able to further enhance the lead generation process and start conversations with 52 potential customers across a variety of industries.
HiveIO needed help increasing brand awareness and starting conversations with potential customers in the United States and United Kingdom.