Customer story
Host Bros is a consultancy style service that provides a “marketing team in a box”. These teams are tailored to suit each company's unique, individual needs, providing specialist skills and services including search engine optimisation, social media advertising, reputation management and content creation.
As a data and metric driven business, Host Bros has a similar ethos to what we have here at bant.io, and so it was easy for us to work together towards a common goal. We developed a range of bespoke messaging that we delivered via three email sequences and six A/B tests, focusing our attention on Host Bros' target audience: United States and Canada.
The initial campaign was a big success, reaching over 3,500 potential clients and achieving a very respectable 30% open rate and a 13% response rate. Ultimately, we generated a total of 57 red hot leads for Host Bros, with a certain percentage expected to convert into paying customers. Better still, there’s plenty of scope for the campaign to be further developed in the future.
Problem
Host Bros asked bant.io for help streamlining its lead generation process, promoting its digital solutions to the US and Canadian market.
Solution
- 3556 prospective clients reached
- 3 email sequences developed
- 6 A/B tests performed
Campaign Results
- 30% Open Rate
- 13% Response Rate
- 11% Conversions to Opportunities
- 57 Hot Leads