b a n t . i o
  • CLIENT:IB Systems
  • INDUSTRY:Management Consulting

"Fantastic job of bringing in the leads we need to grow our business and we’re already starting to reap the rewards. The results of their work took us by surprise and I’m looking forward to seeing what’s next!"

Andrew Murray
Andrew Murray

Director

Customer story

IB Systems is a UK-based Management Consultancy which provides digital transformation services to public and private companies throughout the United Kingdom and EMEA. With offices in London and Edinburgh and a near-shore development facility in Moscow, IB Systems is perfectly placed to support organisations seeking competitive advantage through automation and digital transformation.

The company specialises in guiding businesses through periods of change, making them an important ally to have in today’s uncertain landscape. We worked that into our messaging and went from there, reaching out to 5,577 potential clients from across the United Kingdom and supporting our email sequences with 5 A/B tests.

With any campaign, it’s important to get to the targeting right, but it became particularly important here because IB Systems needed to reach the specific decision-makers who could sign off on their digital transformation services. Fortunately, we were able to get that relevance just right, achieving a 77% response rate and generating 35 hot leads for IB systems.

Problem

IB Systems asked Bant.io to generate leads for them to help them to enhance their presence throughout the UK market.

Solution

  • 5577 prospective clients reached
  • 2 email sequences developed
  • 5 A/B tests performed

Campaign Results

  • 25% Open Rate
  • 77% Response Rate
  • 3% Conversions to Opportunities
  • 35 Hot Leads