Customer story
Imagine Digital specialises in helping its clients to grow their businesses through digital channels and digital marketing. They work closely with clients to understand their business goals and to develop an appropriate digital growth strategy. They also work as part of their clients’ teams, effectively bolting on as an internal digital marketing team.
Imagine Digital were looking for a lead generation tool that could simplify their own internal marketing processes so that they could focus more of their attention on their clients. Because we work in similar industries, we were able to communicate easily and to make sure that we had clearly defined expectations. It was also much easier for us to make sure that the messaging that we developed was the right fit with the target audience.
The results of the campaign speak for themselves. We reached over 2,000 potential clients with three email sequences, which were backed by seven A/B tests. On top of this, we ran a retargeting campaign that generated 5,206 impressions and 32 clicks. The campaign ended up generating 34 hot leads for Imagine Digital.
Problem
Imagine Digital reached out to bant.io because they wanted to promote their bespoke web development services across Malaysia, the United States and Hong Kong.
Solution
- 2011 prospective clients reached
- 3 email sequences developed
- 7 A/B tests performed
Campaign Results
- 44% Open Rate
- 16% Response Rate
- 24% Conversions to Opportunities
- 34 Hot Leads